How start online Marketing Basics (What is online marketing /How start it)

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Fine-tune your knowledge of key marketing concepts, learn how to prepare a marketing plan, and assess strategic marketing options for your company.


What is marketing?

Marketing is to determine the value of your product or service and then pass that information to consumers.

Develop a marketing plan
The marketing plan is an essential part of your business plan as a whole. Be aware of what your marketing plan should include and how you should prepare each section.

Online Marketing

Online marketing techniques such as social networking, emailing and blogging are useful and cause little or no direct costs.

Overview - Branding

See how to create a brand, manage and budget to promote it.

Marketing Strategies

If you plan to put a new product on the market, here are three strategies you can use to attract the attention of customers.

Write a Marketing Plan

INTENDED ONLY: QUEBEC

Learn about the key aspects to be considered in the preparation of an effective marketing plan and what it should include.

Understand your competitors

Learn how to identify your competitors, conduct research on what they do and act on the information you get.

Divide customers into groups

See how to group your customers into market segments to better understand what they really want, and how to attract loyal customers.

Pricing

Learn about the factors that will help you determine what to charge in exchange for your products or services.

7 low-cost marketing strategies

Learn how make the most money you allocate to marketing and how to market your business with a small budget.

A website design process

Learn the steps to take to ensure that your website is the best representation of your company.

Analysis of web sites and yield management

You would like to know the effectiveness of your website? Determine how visitors get to your site, what they do there and how often they visit.

Thank you!

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