♠ Posted by Unknown in web design & optimization at 02:00
The Web is evolving exponentially. Every minute, more than 570 websites are emerging, 2 million searches are done on Google and some 200 million e-mails are distributed. These vertiginous data are not trivial. Any informed entrepreneur is aware that the Internet has become the indispensable medium to communicate quickly, efficiently and in a targeted manner.
Become a dynamic player in the digital world is a necessity. The question is, how to get a spot on the canvas without breaking the bank. To believe the online marketing expert Allen Moon, it is possible to find success on the Web in 7 simple steps - and free or at low cost.
Below is a summary of his advice:
Target a market failure:
Before you rush into the digital adventure, it is essential to detect a flaw in your market in which you can engulf you. How? Find groups of consumers looking for a solution to a common problem. Hit the forums, investigate the pages of frequently asked questions, search the popular sites in your area and find the need that your professional skills allow you to respond with precision.
After this laborious work, hitch-you monitor your competitors (it is rare to find a lack which nobody thought) to define the value that you are able to make - better quality product 100% french, competitive prices etc. Your benefit will be the heart of your marketing strategy.
Develop your sales pitch
Push to purchase surfers as they arrive on your site is a difficult exercise. It is important to inspire them instantly confidence and encourage them every step of the sales process.
The question you need to ask yourself is how my product is it special? List the benefits that your product can bring. Once your list made, it will do more than argue and scanning techniques doubts may persist. Some useful tips:
- Clearly describe the solutions that your product offers
- Create an emergency need with limited-time offers
- View the consumer testimonials
- Submit guarantees: secure payment, refund policy, returns, deliveries etc.
Create an attractive location
Attractive and practical, to be more precise. It is important to attract users at first sight (about Web design trends will be useful) and to offer intuitive navigation. ? To this end, calls to create clear action (buy, add to cart, I want etc.) is a necessity. If the web design you want, you'll find many additional articles on the subject.
Improve your visibility
Learn all you can about the science of SEO. Have a good ranking on Google pages and his henchmen web ranking you will enjoy greater visibility and considerable prestige. Learn all about the ranking of your site click here. In addition, having an optimized mobile version of the accounts on major social networks will guarantee you to be present where you are expected.
Invest in your reputation
Give an online provider's credit card number can give cold sweats even the most confident online shoppers among us. If users have already heard of you, you have made a giant step towards success. Make partnerships with other sites and create a network to prove that you are an established professional.
Your goal is to make your brand memorable to gain credibility and inspire confidence. We warmly suggest you read our guide on this subject.
Remember the e-mail marketing
Email newsletters (or newsletters) regularly is one of the most effective ways to build customer loyalty. By adding a subscription form to your website, you can create your mailing list easily. Then it'll just remind your existence to your subscribers informing or entertaining them with your newsletters.
Did you know? Wix offers a newsletter creation tool very intuitive and complete! Click here and find out all about our solution for email marketing
Pace your loyal customers
No, nobody can blame you to favoritism. Pamper their best customers are the basics of the trade. For the record, 36% of consumers who purchased in an online store are ready to repeat.
Therefore, it is essential to develop a specific strategy for your existing customers. First, make sure to provide a complete customer service. You can also offer exclusive deals or tips to show your appreciation and your attachment. Your clients will feel unique and prefer back to you rather than going to try to buy from new providers which they know nothing. Proximity is a rare and valued commodity, especially in the digital world.
Thank you !
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