♠ Posted by Unknown in Making Money Ways at 03:16
5 steps to get started in affiliate
1 . The concept of affiliation
Membership is a very attractive concept for the seller as well as its affiliates. It allows the seller to leave work for the promotion affiliates (or benefit from strength to help and have more impact).
Affiliates will be able to promote quality products without having to create them. They will be able to focus on marketing the product chosen.
2. How to deal with membership as a seller?
If you are the creator of a product and want to benefit from the help of an army of affiliates ready to take care of the promotion, you'll have start thinking as an affiliate.
There are two main criteria for obtaining affiliates.
- Price: More is expensive, the better (be careful not to lose the "clients" anyway!).
The affiliate will seek to promote products that offer good commission. It will therefore find a product that will make a nice amount for each sale. If you sell an ebook at 15 Euros and you offer 6-7 Euros to the affiliate, there will be little interested. Some followers of PPC will think 2 times return on investment.
Try to offer a fairly expensive product. If you are the author of several products, you can make a pack which will be much more attractive for your affiliates. For example you sell ebooks to 20 Euros. You can make a pack of 6 ebooks for 90 Euros.
- The percentage of commission: The highest possible.
You will compete with rivals that offer 70% of the product price to their affiliates for each sale. The choice will be quickly s'ls have less to gain home ...
3. How do I, as an affiliate?
We saw a part of the process of affiliates in the previous point. It takes a good price for a good return on investment after the promotion selected type (eg, PPC).
The commission percentage continues this tradition, if you touch the bulk of the cost of an expensive product at first, you will have a big room to make its promotion.
You know that in the English speaking world, some affiliates focus only on products that bring them over $ 100 commission per sale?
There are now three other very important criteria to consider in finding the right product to promote:
- The sales letter (or pitch): This is really what will decide the outcome of the visit of the prospect. Is she is professional and inspires confidence? If you were interested, you would be willing to pay on a site like this?
This is a point to consider because if the site does not inspire confidence, a product as good as it is, may not sell well. Always consider that there are two types of people likely to buy a product:
* Regulars of the Internet, do not hesitate to buy any product, they trust and know the different affiliate networks, and know that there is little risk to have.
* And there are people who control rarely (if ever) that may also be interested in a digital product for sale, and will think 2 times before launching, even if the price crosses the threshold of 50 Euros. To them it will mainly think choosing a product with a quality sales letter.
- The information available it is easy to find free? The second important point that needs to think about. I think for example of recipes. Imagine an ebook containing 100 pizza recipes. Now look at the number of pizza recipes that you can have for free by searching on google for "pizza recipes." It is obvious that you will lose some customers about a product like this.
- The product sells well? Depending on the case, you will have access to the success of a product indicator. On the site http://www.1tpe.com for example, you can see for each product of interest to affiliates. The lower the number, the more the product is sold. So you will quickly be able to see what is selling well in every category.
Be careful though with this figure, interest in the affiliate can mean a lot of affiliate selling products or some affiliate selling one or two copies: the product is sold, but the impact is different.
4. Where to find products to promote?
To promote a product you have 2 options.
- The easiest is to sign on affiliate network (ie Affilinet, www.1tpe.com, Effiliation Netaffiliation, 1st affiliation, Paykoo ...) that offers programs for many products.
You will find these products by category, and then you can sort by price, commission percentage, number of sales or date added.
This is the most practical solution for quick access to a catalog and not have to search the products one by one.
- The second option is to look for a product if the vendor offers an affiliate system. You are going to affiliate with the seller directly, without going through an affiliate network.
So you will be able to find a real quality product on which to focus your efforts.
5. Now you have to sell!
As an affiliate, you will play an advisory role to sell a product by affiliation. The seller will look to "sell" (shipping, payment ...). You, you simply scan your product, identify strengths, weaknesses. You will get to know your product as well as the seller (the product must be quality).
- Make Product Review: Once you know your product, you'll put it all on paper,
explain your experience, what you like, what you do not like (if you find something is missing a little something that would really make a difference, take note, you will know why later).
- The use of video can be a good idea to show the product (a chapter of an ebook, the use of the product as real). You already remove the doubt you have purchased the product or not. And believe me, you'll be much more credible with proof like that!
- An irresistible offer! Once your review (the most honest possible) ridge, we pass to the second element will
literally make the difference with your competition: the offer!
If I have to buy this product, so I would go through you rather than another affiliate? You have something more interesting than another? What if you could make me an irresistible offer if I pass by you?
For example, imagine a software to manage time you are doing promotion. If you had in your possession a small ebook on time management to offer me more of this software, this is of interest to me and to tip the balance in your favor over other affiliates. (Of course, you must have the rights to broadcast this ebook)
Writing a simple little report in pdf few pages may do the trick. Just looking to make a good offer.
I told you to address the flaws before. Defaults, I especially wanted to talk about "things missing." A step that lacks detail, an interesting element that is not explained in a method, etc. You can turn this gap bonus for your offer. If you can provide the missing link, people would be more interested to go by you. Always remember the importance of the offer. The worst of the products can be sold if the offer is good ...
::::> 32 tips for success in affiliate and affiliator time!
1 - Select a program related to the needs of its target: it is obvious, but it is important to remember to relevant offers that appeals to your visitors or to your mailing list. Also feel free to make 2 feints on the same mailing list. Indeed usually on a base 100 at a first shipment, you get 70-80% of the first pass on the second pass ... As against the third you will have a lower return rate again, and you risk your tire readers and generate churn ...
2 - Get involved in the purchase: It is important to write black on white "Buy it" to push the user to action (a simple link is not enough!). At the same time it is essential to test the product to learn how to sell it, and tell THAT this product is for and who it does not address ... This allows one hand to reassure your potential buyers, and the other not to deceive others (leaving intact your trust capital). In the same vein, quoting what the limits of the products, to avoid unhappy that will make you bad publicity ...
3 - Vary the affiliate programs: Products sold through the affiliate have a relatively short life, and so always look for new programs. Similarly when you need to link to a site, product or service consistently, you must have the reflex to check if it does not offer an affiliate system.
4 - Use all the tools to promote your offers: There was of course a classic website (blog or website plate), but it is also possible to use Twitter, social networks (Facebook), the Forums ... for example in Yahoo Questions / Answers subscribe to questions about your area and answer with a link to your affiliate account. If the campaign is highly profitable you can even targeted advertising via Adwords or Facebook (but beware of the ROI to always make money!).
5 - Recover emails from your visitors: generate traffic is good, but to be successful in the affiliate must be able to regularly send promotions to your visitors ... For this a newsletter, a free ebook ... are excellent tools for invite your visitors to leave their addresses (nb: minimize the number of fields to fill)! RSS feeds are interesting, but still prefer email, as this is the only way to send messages regularly ...
6 - Use all keywords generating traffic on thémarique the affiliate campaign: use all keywords with high traffic on the topic of your affiliate program to attract maximum visitors. To do this simply go to Google Adwords and generate keywords related to the main keyword.
7 - Be transparent about the fact that you make affiliation to a product: If you want to increase your conversion rate, clearly specify when you offer an information link, it will save you the negative feedback from your visitors ...
8 - Write texts which will be valid for a long time: a text to promote a product must be valid for a long time because you will not have time to change the texts every time ... So Avoid mentioning dates or too specific facts. Write texts to be always true. By cons, if the global climate change (eg the Depression), you should review your arguments for sticking to current events (over message on the growth of sales ...).
9 - Always propose the entry-level products before offering them high-end products of an affiliate program ... If you make Low Cost Product sales will be still time to propose a complementary offering.
10 - Open a new explore when you put a link to the affiliate program (target = Blank), to keep the affiliate on your site and allow him to return if necessary.
11 - Check your statistics from that of affiliator, particularly the number of links clicked. You can do this by using URL shorteners. Also check what program or what message generates more click to optimize your site.
12 - Give a professional image of your website: to inspire confidence and generate sales you need to give confidence to buyers. It is therefore essential to treat your layout (not too many Adsense ads ...) and a layout for your theme (you can create a site using WordPress, SPIP ...). Also pay close attention to the loading time of your page so you do not lose visitors along the way ...
13 - Be efficient in your texts: do not write novels but be simple and direct short. Always forward current problems of your customers and the benefits of the product. Remember that in France the VPC grants a right of withdrawal within 7 days (it is thus a purchase "risk-free money back").
And ultimate advice: DO NOT SELL PRODUCTS CHARLATANS, scams, poor quality of products ... you are liable to regret it for a very long long time!
:::>18 tips for a successful affiliate program
1 - Explain clearly why your affiliate program is worth 4 or 5 major arguments: the price, niche, product quality, method of payment ... Ideally you should have a brief description, testimonials, statistics (CA directed by several members, click rate ...).
2 - Be very quick to respond to requests from affiliates, your image and loyalty of your affiliates is at stake! Indeed the good affiliates always find tempting offers, so do not let them leave the competition simply because you did not immediately respond to their request!
3 - Explain clearly how to set up your affiliate program: in fact every webmaster are not pros in computer science ... So you have to take a step by step tutorial on how to copy links, set up ...
4 - Provide the most of advertising media: text link, banner, skyscraper, square ... you should if possible provide all advertising formats because the sites all have a slightly different design! Similarly innovate to convince your prospects: offer an excerpt from ebook, video testimony, a demonstration video ...
5 - Be very clear on the statistics and realized CA ... An inventory on a daily basis is essential. Indeed an affiliate that sees no sale goes very quickly remove your program and move on to another more profitable ... Just explain clearly what happens in the event of cancellation of order by the prospects (2 to 10%)
6 - Restart registrants who have not set up the affiliate program: it is very common that some people fall, but do not implement the program for lack of time ... So you need to either restart manually or provide an automatic email 3 days after inclusion to ask if everything is okay and if they need information (link to the FAQ, a tutorial for setting up the program ...).
One of the champions manage its affiliate program is EasyFlirt. Indeed once you have registered you will automatically receive an email recovery after 1 week if you have not yet set up a shop with the instructions to do it with a mini-tutorial in pictures. A few days after having set up the shop you receive a first email to explain how to highlight your affiliation, and two weeks after another other tips to run a mailing list and introduce new systems to attract registrants.
7 - Animate your affiliate network: usually an affiliate turns its programs in a few days if it sees no return, or a few weeks of sales are generated ... So you must treat this turnover by offering animations, of new advertising banners ... again a model of its kind that is Vista Print with a prospecting chain and impressive loyalty with series of thematic re-activation emails, promotional, favorite ....
8 - Communicate your affiliate program: most companies make the mistake of "hide" this tool to prevent their customers use it for their internal use ... We must instead put forward to encourage visitors to become your ambassadors and eat more! Similarly, it is important to press releases, articles on your blog ... with subject your affiliate program to make them gain visibility on the Internet.
9 - Some affiliates are more important than others: the Pareto principle is also valid in affiliation ... or worse ... Indeed 10% of affiliates are usually 90% of turnover So you have to offer them additional discounts indicating clearly the senior levels of remuneration that will push them to put forward your program. Similarly schedule appointments and calls with your "Top 10" to build a privileged contact and help them better sell your products (eg specific tools, help to optimize their site ...). For example in the field of X, some affiliator do not hesitate to invite their top affiliates in Pink Paradise once a year, indeed guaranteed loyalty!
10 - Optimize continually your affiliate program: internet is a changing world, new advertising formats appear, competitors engage in your industry ... It is essential to keep in touch with its affiliates, whether by investigation email (surveys ...) or via an internet newsletter or a Private Blog available only to members.
11 - List your program in the sites on affiliation to recruit members (eg www.rentabilisez.com), and do not hesitate to pay Google Adwords to recruit affiliates! Also if you know any sites that have a non-competing and complementary activity, offer them a crossover emailing your bases to recruit value added affiliates.
12 - Watch carefully for forms sent by your affiliates if you pay to the form: it is very tempting for an affiliate to ask its readers to fill out a form to help or oversell a product ... you need to be able to do a tracking form per member to remove bad apples ...
13 - Set a minimum payment threshold neither too weak nor too high: if you require a minimum turnover of € 100 before you pay commissions rebuterez small affiliates, if you pay € 15 you may instead pay soon many affiliates ... The amount is usually offered € 50, knowing that so many affiliates never reach that amount. It should also offer several payment (Paypal, in kind, via transfer, check with a deduction if necessary ...) and short payment periods (1 month).
14 - Do not offer more than 2 affiliate networks your program: typically affiliates are registered in the major affiliate sites ... If you use the services of a major sites you are certain to cover 75% of affiliates account ... with two platform you should reach 90%, it is not worth paying more for 10% of affiliates who generally have little traffic ...
15 - Be careful to be clear on the keywords used by your affiliates in Adwords campaigns: if you're not careful you may end up competing with your affiliates on your brand and your strategic keywords (and usually it will be in front of you!).
16 - If your affiliation agreement with an affiliate network allows, dealing directly with the 5% of affiliates that regularly generate 30% of sales ... You can optimize your promotional activities! Similarly when your volume of business generated by affiliates will be too large, use an affiliate program to manage yourself your affiliates (eg Post Affiliate), knowing that it will demand time for all that paperwork.
17 - Always offer larger commissions as affiliate programs from your competitors. If necessary only to offer Top Affiliates larger commissions. Avoid by against remuneration on all purchases customers unlimited temp, suggesting a limitation of the commission to 1 year (maximum 3 years).
18 - Submit Affiliate sponsorship: ie you offer your affiliates to earn money on the sales made by affiliates that they have recruited.
The 19th and final council Make several cost assumptions the success of your affiliate program and be ready to "cut the tap" if the machine packs.
There are two risks:
If successful you may see very quickly the amount payable to affiliates explode, if you have payment periods longer suppliers, low margins ... it can be very dangerous.
The other potential problem is fraud if you pay in proportion to the turnover achieved, the risk is especially on the outstanding ... but if it is a payment form and you are not sure to generate CA from leads "rotten" you must provide an immediate halt to the supply (or at least stopping the validation of new members) to carefully monitor what is the conversion rate, the generated CA, sales returns and above margin!
Thank you!
0 comments:
Post a Comment