Purchase of a site risk

♠ Posted by Unknown in Webmaster at 22:45

It was in 2005 but over the long term that this study is interesting. On Sitepoint, a user proposing to sell his site for $ 50,000, and showed its Adsense statistics, impressive figures: $ 300 per day for a month for a site of this one page!

According to the author, Google was contacted three times and has always approved the site (this was long before the arbitration was banned in June 2007).

The author gives the figures:

• Alexa Rank: 99000.
• PageRank: 5.
• Daily unique visitors: 9000.
• Income: $ 300 per day. Verifiable.

Question: Should I buy the site?

Traffic comes from other sites, mainly a banner on another very important site.

Now look at the Alexa site traffic over the past three years, especially in late 2005 and early 2006:

Since the peak traffic at the end of 2005, so by the time of the announcement, it has steadily declined.
In February 2008, the figures are:

Last Alexa rank: 763.283 for a traffic 0.00015%
Decline over the last three months: - 150.789
Number of visitors per day estimated ~ 100

And PageRank is now 3.

conclusion

The traffic of a site may come primarily from links from another site, which will disappear after the sale.
What we are reassured, the site has not been sold, it is still owned by Lumicorp Inc. It's happy.